Lure History Sinking Models Floating Models Go Deeper Models Hardware Color Identification The River Runt Book
Books/References Care & Cleaning Collector Displays Tackle Links Heddon Museum
Web Site Guide Back Issues Unknown Lures About the Author Contributions
Color Identification Chart Unknown Colors Page Series Number Chart
Tackle For Sale Buy/Consign/Appraisals Want List The River Runt Book River Runt Book Updates

January 9, 2000 - Vol. 5, No. 1

Witch Fire Lures

Witch Fire Lure
Witch Fire Lure

Listed as a unknown lure in Karl White's book, Dick Streater lists this lure as a Witch Fire Lure made in Madison, Wisconsin. Bob Slade's book, The History & Collectible Fishing Tackle of Wisconsin, further identifies this lure as a 1960's novelty bait made of plastic, parts of which are luminous.

The Witch Fire Lure came in a couple of different variations. The first of the Witch Fire lures consisted of a plastic body which was 1-1/2" in length (pictured above). It has a single tail hook, no eyes, and a line tie embedded in the front. Two belly wires extended beneath the lure at the end of which were two colored beads and small spinner blades.

Witch Fire Lure
Witch Fire Lure varieties

Three later varieties all had bulging eyes but varied in body length, hook styles, and diving lips. as shown here. The first measured 2" in length, has a single tail hook, and no diving lip. The line tie is embedded into the front of the lure on one end and screwed into the bottom on the other. It also has bulging eyes.

Another measured 1-3/4" and also had a single tail hook. It has a diving lip on the front and eyes. The third of the later models has a treble hook on the tail, also measured 1-3/4", and came with a diving lip and eyes.

Though considered a luminous bait, only parts of the lure actually are. On the two color lures, the front half of the lure is the only luminous part and is always made of a translucent white or brownish color plastic. Of the solid color body models, the body is luminous on those with a translucent white body; on the rest, only the eyes are luminous.

Witch Fire Lure colors
Witch Fire Lure colors

These come in a variety of body and eye colors. You'll find the same color body with different color eyes so if you're a color collector, have fun! Body colors include:

1. Solid black
2. Solid white
3. Solid yellow (actually yellow is more of a 'ivory')
4. Solid red
5. Black/white
6. Red/white
7. Brown/red
8. Brown/yellow

Eye colors include:

1. Black
2. Yellow
3. Red
4. White
5. Brown

Witch Fire Lure Display
Witch Fire Lure Display & Display Box

These lures were sold off of dealer display cards and not in boxes. The lures came in a segmented cardboard box along with the display card as shown. Two dealer display cards with lures were recently sold at a sportings collectible show for $250 each. Current lure value ranges from $15 to $25.

Related Articles / Pages:

Witch Fire Lures on My Bait Shop: The updated version of this page. Updated with new information, pictures and links from our parent website, My Bait Shop.

Unknown lure


I took a picture of this lure last year at a tackle show in Illinois. I think this belonged to NFLCC member Frank Cristao but lost my notes so I can't be sure. I recall it measured 4 to 5" in length so it's a big fella!

If you have any further information on any of the items displayed on this page which you'd like to share, please send your comments to me and I'll update the page accordingly. Contributions of interesting items and/or unknowns are encouraged. Lures pictured in Lure Lore are not for sale.

Comments? EMAIL ME!

Web Author: Keith Bell
Copyright 2020 by My Bait Shop, LLC - ALL RIGHTS RESERVED