JMP - Natural Campbell Perch or Natural Perch

There are a couple of distinct color versions of this, the bottom one being the first version with a more green scale pattern with a less defined black rib pattern versus the top one with a grey spine or grey back, green sides, large red gill markings, black wide ribs. This is one of 17 'natural' colors produced by Heddon in the late 1970's and early 1980's. This color code is unique to the Zara lure as it was one of two codes used in the "Charlie Campbell" signature line; c. 1980. The Campbell signature appeared only for a few years but the color has continually been produced by Heddon since 1980 without the signature through 2002 under the name of "Natural Perch."

(Bottom picture courtesy of Jim Viviano!)